A bit about our company history and timeline

For those of you who do not know who we are, we want to give you a little history about us and how we got started.

We opened Pure Fragrance Oils, a family-owned and operated online company, in 2011, as support to our sister company Southern Garden Scents, a family-owned and operated business, located in Georgia.

Being on the west coast allowed us to serve their West Coast customers and assist them in managing and handling orders. Due to some personal challenges, Billy & Diana decided to sell the business. Pure Fragrance Oils continued to work with the new owner Kathy, another family-owned and operated business, for approximately 1.5 years.

Then life happened, and Kathy decided she could no longer continue the business. To ensure her customers still had access to the fragrances they needed for their business, we decided to purchase the fragrance numbers.

As a result, Pure Fragrance Oils became the exclusive owners of Southern Garden Scents fragrances. We understand the challenges small businesses face and therefore, decided to continue in this industry.

In 2014, we were given another opportunity! The owner, Rhonda, from Moonworks Collection fragrance, decided to go out of business. We purchased her fragrance numbers and became the exclusive owners of the Moonworks Collection fragrances. So, needless to say, we offer some kick ass fragrances.

These are just some of the wonderful things we’ve experienced over the last 5-6 years.

We also experienced a few challenges that prompted our hiatus.

One of the biggest challenges we, along with other suppliers, faced over the last few years has been the ingredient shortage affecting the entire fragrance industry.

We were hit extremely hard and had to discontinued at least 75% of our catalog of fragrances from Southern Garden Scents, without warning. If you’re part of OUR MAILING LIST and signed up for our VIP Shoppers Club, then you had a front row seat to what has been going on.

Although this shortage created a deficit in the industry, it also provided an opportunity for us to re-evaluate, revamp, and test new fragrances.

Change is not easy, but sometimes it is necessary. Our customers were not happy to hear that some of their favorites were no more. At times, it was difficult for some of them to try new things because they had been using certain fragrances for years and they did not want to make the shift. The ingredient shortage forced all of us in the industry, to make swift changes in order to continue operating our businesses.

As a result, we’ve tested 100s of new scents and we are committed to bringing in fresh, unique fragrances that will NOT ONLY make you think, “Why haven’t I tried them before?”, BUT make you fall in love with us, again and again.

During our time away, another challenge we faced were companies duplicating our Moonworks fragrances. This created a lot of confusion. People wondered if we actually really carried the originals, since when we purchased them, we chose not to bring in the entire line. Our decision to not add the entire line was solely based on demand.

When we purchased the Moonworks fragrance numbers in 2014, we were advised by the owner on what were good sellers and which ones were not. Although our customer base was different than hers, we still took heed to her knowledge. As a result, we reached out to the customers asking what they wanted us to bring in. This helped us make a decision on which fragrances to add to our fragrance line.

Unfortunately, the interest wasn’t as strong and we brought in what was requested. This opened the door for other suppliers to dupe the Moonworks fragrances. Although they may smell like ours or are even cheaper than what we offer, they do not compare to our originals. Don’t be fooled by the imposters. We will NEVER sacrifice quality over quantity. Why settle for mediocrity when you can experience greatness?????

The Moonworks Collection is an array of amazing fragrances with a lot of depth to them. We have added and will continue to add more from this line. So, STAY TUNED!

A final challenge we experienced is what many of you have most likely experienced at some point in your business.

We’ve been working with various people to get a new website built, but unfortunately, we have not been successful. We were given promises, implementation dates, etc, but when it was time to roll out the website, it wasn’t functional and created more issues and problems. It even created glitches in our current website, that we were not able to fix.

However, with every challenge, there are a lot of lessons that we learned along the way. It also opened us up for other opportunities. And in the end, we finally have our new website.

So, make sure you sign up for our VIP Shoppers Club and connect with us on our social media platforms to stay abreast of what’s going on at Pure Fragrance Oils.

We look forward to reconnecting with all of you and to serving you in the near future.